Disney fans across the world are posting photos of the iconic Mickey Mouse ears after the entertainment giant pledged up to US$2 million for Make-A-Wish.

During November, social media users have uploaded photos of the ears on Facebook, Instagram and Twitter using the hashtag #ShareYourEars. For every public post, the iconic brand will donate US$5 to Make-A-Wish, up to the US$2 million.

Chairman of Disney Parks, Experiences and Consumer Products, Bob Chapek, said: “It is a tremendous honour to support children whose wish it is to come to Disney. Wish granting exemplifies the magic our 160,000 cast members and Imagineers create for guests all over the world every day.

Do you remember when you got your first pair of @mickeymouse ears? We’d love to see your Mickey ears and when you post them publicly on Facebook, Instagram or Twitter with #ShareYourEars from 11/4–11/17/18, it will unlock a US $5 donation from @Disney to… https://t.co/WoRbzcGb4i pic.twitter.com/Zm9HdlbYKE

— Make-A-Wish America (@MakeAWish) November 12, 2018

“With this third #ShareYourEars campaign, we’ll get to make a difference in the lives of even more children and families.”

During the campaign, ABC, Disney Channels and Freeform will show messages from popular actors and performers across multiple platforms, encouraging viewers to get behind the campaign using their own social media handles.

It is part of the Disney Team of Heroes philanthropic initiative and outreach program to deliver comfort and inspiration to families around the world. In March 2018, the Walt Disney Company made a five-year, US$100 million commitment to reinventing the patient and family experience in children’s hospitals and wish-granting organisations.

Vice President of Corporate Alliances for Make-A-Wish America, Holly Thomas, said: “We are thrilled to once again join forces with The Walt Disney Company for the Share Your Ears campaign to provide people with a fun, family-friendly way to make a lasting, impactful difference in the lives of children with critical illnesses.”

The Walt Disney Company and Make-A-Wish invite fans to #ShareYourEars to help grant wishes in celebration of 90 years of Mickey Mouse: https://t.co/6n9JJLYSGy pic.twitter.com/f89cesFCpS

— Walt Disney Company (@WaltDisneyCo) November 5, 2018

Disney and Make-A-Wish have a longstanding history together. Since 1980, Disney has helped Make-A-Wish fulfil experiences for kids. Currently, more than 10,000 Disney wishes are granted every year and the numbers continue to grow.

President and CEO of Make-A-Wish International, Jon Stettner, said: “We are so grateful to Disney, and its guests and fans worldwide, for their ongoing support. Disney’s continued generosity strengthens our global organisation and allows us to grant life-changing wishes in more than 50 countries.

“We are delighted to be part of the third year of this incredible campaign.”