Opinion: Harnessing holistic giving on an individual and corporate level
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At Good2Give, we take a very holistic view of the giving landscape at any given time. Both through the close connections we create with our corporate clients and partners, and through the lens of the charities and causes that benefit from the funds we facilitate every year. In the aftermath of the Bushfires Crisis and the COVID-19 pandemic, the past 18 months have been marked by genuine struggle for many individuals and communities, and the organisations that support them. And yet, during the same period, we have seen one of the most significant giving events in our history.
The last couple of years have changed our reference points. ‘In these unprecedented times’ has rocketed to the top of our list of phrases we just don’t want to hear anymore. Donor fatigue has become a genuine issue, and many organisations are reporting a significant drop in email response rates. In contrast to this, we have also seen remarkable donor engagement under pressure, with 1 in every 2 people in Australia donating to charities supporting those affected by the Bushfires Crisis.
We’re facing both challenge and opportunity at scale – unprecedented times indeed!
Inspired by our industry insight, and in conjunction with our partners the Charities Aid Foundation UK (CAF UK), it feels the right time to shine a light on our local practice, as well as include a truly international overview. To do this, we’ve built a program of panels, workshops and informative sessions, all designed to inspire and educate.
To meet the need, and opportunity this presents, we’ve built an event that harnesses the momentum that unique mix of experiences creates. As well as providing practical information and insights, our guest speaker sessions have been carefully curated to re-ignite the passion and purpose of our audience.
Our live sessions will bring executives from some of Australia’s largest corporate organisations together, sharing their insights and taking part in robust discussions. The charities attending will hear what corporates are looking for in a charity partner, from the corporates themselves. One of the sessions I think all our attendees will find particularly valuable asks corporate leaders to look within. We’re talking to business leaders about the role of leadership in corporate giving culture. How can senior leaders inspire philanthropy? How does developing a strong corporate giving culture affect their organisation? How might it lead to improved engagement from its employees? Is there an opportunity to give more? And if we can – why don’t we?
We hope you can join us!
Jo joined Good2Give as its first Chief Customer Officer in September. Jo came most recently from her role as CMO at UBank and prior to that has held senior marketing and executive leadership roles in the financial services, telecommunications, insurance, manufacturing and creative sectors in New Zealand. Jo is a recent graduate of the AICD Company Directors Course and is a certified Executive Coach.
