New research from A Good2Give reveals workplace givers make for proud employees
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A Good2Give study into workplace givers in Australia revealed those who donate through a company-sponsored program are loyal employees who are proud of where they work.
“This research provides new insight into the significant potential to harness employee goodwill and boost company pride through workplace giving,” said Good2Give CEO Lisa Grinham.
The report determined that 86 per cent of the employers said they are proud to work at their company because of the workplace-giving program.
“It’s time we tailored corporate giving programs to tap into this goodwill – as businesses but also as a society seeking to grow charitable support,” Grinham said.
“Companies are apprehensive about pressuring staff into charitable giving. And to a degree, so are charities who are often criticised for bombarding supporters. These concerns are understandable, however they shouldn’t overshadow the fact that Australians really are community minded.”
Grinham said that employees are after meaningful ways to connect with social causes, and they’re looking for employer and charity guidance on how to do so.
“Workplace givers who were recognised by their employer and who received thanks from their charity invariably made higher donations. Almost half were also willing to increase their donations if they were just asked,” said Grinham.
“It’s important to note that despite an overwhelming interest to deepen charity engagement, a quarter of those surveyed had to actively seek out how to make pre-tax donations through their own initiative.
“With senior leadership and peer involvement making employees feel supported, there is still great untapped opportunity for companies to make their sponsored giving programs more rewarding and vibrant contributors to workplace culture.”
Grinham said there is a lot to learn from research findings.
“Critical funds are needed in our communities, and business needs to help bridge that gap,” Grinham said.
