New app makes fundraising easier for the NFP Sector
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As Aussies continue to embrace digital wallets, charities can now conduct contactless fundraising with CBA’s new Smart Giving app.
Consumers Australians are embracing contactless and digital wallet payments for charitable donations, with new CBA data showing a significant rise year-on-year, in both the number (55 per cent increase) and value (61 per cent increase) of charitable donations made using a digital wallet.
To help charities adapt to changing consumer behaviour, CBA has launched the new Smart Giving app to offer a convenient way to accept donations via CBA’s Smart EFTPOS terminal. The app features include: pre-set or custom amounts, and automatic donation receipts which donors may use to claim income tax deductions.
“We know the way businesses receive payments is continuing to go digital, so it’s natural this would flow on to charity organisations,” said CBA Executive General Manager Everyday Business Banking James Fowle.
“Our Community is a social enterprise providing training to Australia’s 600,000 not-for-profit organisations and schools. Its Group Managing Director, Denis Moriarty, believes the new app is set to help charities across the sector that have struggled to keep up with digital payments.
The Smart Giving app allows for a smooth ‘tap-to-donate’ payment experience. Australia’s charity sector plays a significant role in both our national economy and local communities and Smart Giving offers convenience and more flexibility for both donors and charities.
Related: Commonwealth Bank becomes the first major Australian bank to enable PayTo payments for CBA customers
Menchie Khairuddin is a writer Deputy Content Manager at Akolade and content producer for Third Sector News. She is passionate about social affairs specifically in mixed, multicultural heritage and not-for-profit organisations.
