Marlin Communications announces new international partnership with digital fundraising specialists NextAfter
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Marlin Communications (Marlin) is delighted to announce that they’ve joined forces with fundraising specialist NextAfter as their exclusive Agency Partner in Australia and New Zealand.
NextAfter combines the perpetual learning of a fundraising research lab, the practical application of a digital-first agency, and the rigorous instruction of a training institute. They are on a mission to decode what works in fundraising and make it accessible to as many nonprofits as possible.
Karl Tischler, Founder and Managing Director of Marlin.
Karl Tischler, Founder and Managing Director of Marlin said, “NextAfter have conducted experiment after experiment in their library where greater giving comes from greater empathy—whether it’s fundraisers having more empathy for donors or donors having more empathy for the recipient of their gift. They can prove the right combination of strategy and tactics.
“Here lies the extraordinary, untapped value of our NextAfter partnership; the ability to test and learn—and apply that to each and every communication. Their products and services will be an absolute game-changer for Australian and New Zealand charities looking to be
best-practice digital innovators.”
Tim Kachuriak, CEO of NextAfter, said of the partnership “It’s really hard to have empathy when you don’t have proximity to someone’s culture, issues, pains, and passions. And for that reason, if we want to see generosity grow internationally, we know that we can’t do it on our own.
“That’s exactly why we’re partnering with Marlin Communications as our exclusive Agency Partner in Australia and New Zealand. The language, design, and tactics that work to grow giving here in the United States might not work in exactly the same way in a different cultural setting. We’re confident that Marlin is the best partner in the Australian and New Zealand fundraising space as they know the market better than anyone else.”
Marlin Communications is a full-service agency working with charities and for-purpose organisations. Marlin uses expertise and experience to create communications and platforms that speak to audiences, inspiring them to act and create a world they want to live in.
NextAfter is a fundraising specialist that helps nonprofits grow their digital fundraising. Combining the perpetual learning of a fundraising research lab, the practical application of a digital-first agency, and the rigorous instruction of a training institute — NextAfter is on a mission decode what works in fundraising, make it accessible to as many nonprofits as possible, and unleash the most generous generation in the history of the world.
Lourdes Antenor is an experienced writer who specialises in the not-for-profit sector and its affiliations. She is the content producer for Third Sector News, an online knowledge-based platform for and about the Australian NFP sector.
