Kellogg announces new partnership with local food charity Foodbank
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In collaboration with its supply chain, distribution, and non-profit partners, Kellogg is working to ensure that much-needed food products are available around Australia. Kellogg announces a national partnership with Foodbank, Australia’s largest hunger relief organisation, to donate over 3.7 million serves of cereal and snack foods each year and support communities across the country who are most in need, including the vulnerable, children and elderly.
Kellogg and Foodbank share a common goal in addressing food insecurity, providing hunger relief and food access. Annually, Kellogg donates a minimum of 150,000kg of cereal and snack products each year, and to date this year has donated over 3.4 million servings of cereal to Foodbank.
It’s been reported that one in six Australians (17%) can be categorised as being severely food insecure, and more than half (57%) go a whole day without eating at least once a week, with a child more likely to be food insecure than an adult. Higher rates of food insecurity exist across Indigenous, culturally and linguistically diverse (CALD), unemployed and socially isolated people.
“The issue of food insecurity is continuing to grow in Australia. As a leading Australian food manufacturer, Kellogg has a critical role to play in helping to overcome the hunger crisis by providing food relief to Foodbank to support the more than one million Aussies who experience food insecurity each month,” said Kellogg Australia and New Zealand Managing Director Anthony Holme.
“Together with Foodbank and the vital work it does through its national School Breakfast Program, we’re aiming to help Australians in need and strive to make sure no one should have to wake up to an empty bowl.”
Foodbank works with 2,950 frontline charities and 2,890 school breakfast programs to get over 86.7 million meals out to those who could use a hand every year.
According to Foodbank Australia CEO, Brianna Casey, demand for food relief is up 50% on 2019, due to a combination of more people seeking food relief and seeking it more often.
“With inflation hitting 6.1 per cent and the highest year-on-year food inflation in more than a decade, housing affordability and availability, we’re bracing for even higher levels of demand.”
She also believes that partnerships like Kellogg’s and consistent donations will help make a difference to many people. Through its Better Days global purpose platform, Kellogg has committed to feeding 375 million people in need by the end of 2030.
Menchie Khairuddin is a writer Deputy Content Manager at Akolade and content producer for Third Sector News. She is passionate about social affairs specifically in mixed, multicultural heritage and not-for-profit organisations.
