The group includes the Australian Association of National Advertisers (AANA), Australian Direct Marketing Association, The Communications Council, Interactive Advertising Bureau, Internet Industry Association, and Media Federation of Australia.

The CIG’s initiative to develop a scheme that will apply consumer-friendly standards to OBA is underway and proceeding quickly, examining a range of issues which will impact upon the final guidelines.

CIG spokesperson Scott McClellan said “The combined efforts of these industry associations clearly show our commitment to developing a workable set of guidelines which will address the issues around OBA. We plan to share these guidelines with the Senate Committee and the industry as a whole as soon as practicable.”

The CIG aims to release the OBA Guidelines in early 2011.