How the Leukaemia Foundation raised over $120 million through events
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The Leukaemia Foundation’s World’s Greatest Shave is one of Australia’s biggest fundraising events, raising more than $120 million in its lifetime.
Meaghan Bush began her fundraising career at the Leukaemia Foundation when World’s Greatest Shave began as nothing more than an idea. Meaghan has been there since day one, watching the event grow and shaping it into the event it is today.
She helped establish and grow the event which raised $60,000 in its first year and now, 14 years on, attracts around 100,000 people each year to shave or colour their hair, or contribute funds towards the Foundation’s initiatives.
Money raised from World’s Greatest Shave is used to provide free services to support patients and families living with leukaemias, lymphomas, myeloma and related blood disorders. It also funds blood cancer research to improve treatments and find cures.
Meaghan’s involvement in the World’s Greatest Shave crosses many avenues from developing strategy, managing the campaigns team, encouraging participations to raise funds, pounding the pavement, and at times even razing the clippers, to now leading the way for the Victorian and Tasmanian communities to become involved in the event.
At Third Sector Expo 2012 Meaghan will reveal how not-for-profit organisations can use events as a valuable revenue stream and how draw utilise online tools to further the success of events.
