$200K in funding to be shared for community projects
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Penfolds announces the successful recipients of the inaugural Penfolds Evermore Grant Program.
Four recipients in Australia have been selected for their bold and innovative projects contributing to community and culture and as a result, will share in $200,000 AUD of funding.
The program received more than 80 applications across Australia from businesses, individuals and community organisations hoping to create a positive impact and reflect the Penfolds brand DNA of ‘venturing beyond’.
Evermore is the first Penfolds brand community and sustainability platform and captures its aspirations as a global winemaker, employer, and leader to leave a positive mark on people, places, and communities.
Evermore is also reflective of Penfolds legacy and values and complements Treasury Wine Estates’ broader sustainability strategy focusing on areas inextricably linked to the Penfolds DNA.
The program aims to create and support positive change by focusing on delivering programs and activities under three strategic priority areas: Community and Culture, Future Winemaking, and Sustainability.
“What a way to celebrate Penfolds 180th anniversary – awarding our first grants to recipients who are focused on delivering community impact, changing the landscape of their own sector, and contributing to positive change in the wine industry,” Penfolds Chief Marketing Officer Kristy Keyte.
“This program is our opportunity to use our business as a force for good and continue to look to the future for our communities around the world.”
The four successful recipients are:
- A Fitting Connection (VIC) Project: ReFELT Empowering Abilities Through Sustainable Textiles
- Planting Seeds Project (NSW) Project: B&B Highway
- Mobius Farms (SA) Project: Closing the loop on grape marc through insect bioconversion
- Barossa Farmers Market (SA): Project: Barossa Farmers Market Kitchen Library
In 2023, Penfolds announced a pledge of $1 million (AUD) over five years towards the Penfolds Evermore Grant Program, administered in multiple rounds covering different regions around the world. A new grant round will launch in France in early 2025.
The Evermore Grant Program was recently awarded the Social Excellence: Investing in Community and Innovation award at the 2024 Just Drinks Excellence Awards alongside four other awards received by TWE.
