Perpetual, manager of philanthropic funds, has welcomed the launch of the full Giving Australia 2016 – Philanthropy and philanthropists report, the largest research initiative of its kind in Australia.

The report found the top three influences over granting choices were alignment with personal passions, sound governance in the recipient organisation, and perceived competence of the charity.

To mark the launch, Perpetual held an event for not-for-profit and philanthropy clients and partners, where attendees had the exclusive opportunity to hear first-hand insights from Giving Australia 2016 researcher Professor Jo Barraket.

Geoff Lloyd, Managing Director and Chief Executive Officer at Perpetual, said the Giving Australia project was a landmark study for Australia’s not-for-profit sector, community and policy makers.

“As the most comprehensive insight into Australia’s philanthropic landscape, the research offers valuable insights for every part of the giving community – in particular for NFPs looking to secure a sustainable future,” said Lloyd.

“At Perpetual, we have seen a growing sophistication in the broader philanthropic sector and with our clients. There is an emphasis on funding for impact and sustainability, and we have seen a clear move towards supporting NFPs who can demonstrate outstanding governance and delivery against their mission.

“While our clients give at many different levels, they all want their funds invested wisely to improve the cause they are passionate about.”

He said these findings are a timely reminder for NFPs to review and invest in their governance and effectiveness, particularly in an increasingly digital age.

The report also found giving behaviours were influenced by personal networks and communities, and were positively impacted by ease and accessibility.

“As a community, we must encourage more giving by normalising philanthropy, emphasising its impacts and making it as simple as possible. Trusted advisers continue to play an important role in educating and connecting clients to philanthropy. We encourage all Australians to consider structured giving as part of their financial and estate planning.”

This research builds on Giving Australia 2005 and was commissioned by the Department of Social Services (DSS) to assist the work of the Prime Minister’s Community Business Partnership.

The Australian Centre for Philanthropy and Nonprofit Studies (ACPNS), with the Centre for Social Impact (CSI) Swinburne and The Centre for Corporate Public Affairs, have partnered to undertake this research project.