Third Sector Awards Campaign/Marketing Executive of the Year is Chris Frame
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Chris Frame (FAMI CPM) has been a leading marketer in the Third Sector for over a decade. Leaving the corporate sector in 2010, Chris took on a Digital development role at Bethanie Care Services. Chris was subsequently promoted to the role of General Manager: Brand & Marketing at Bethanie, and oversaw a successful brand and marketing development programme. In 2016, Chris shifted industries to take on a Senior Marketing contract at the Royal Flying Doctor, developing a brand awareness campaign to build meaningful connections between the RFDS and those living in metro areas. In mid-2017 Chris returned to Aged Care in the newly created Marketing & Brand Consultant role with Braemar. A small WA provider, Braemar has enjoyed increased awareness and improved occupancy thanks in part to a number of marketing and brand initiatives created by Chris. When not working in the Third Sector, Chris’ lifelong passion for maritime history has seen him co-author 15 books. He also writes for a variety of aviation and cruising magazines and has a popular website and YouTube channel. Chris regularly lectures aboard passenger ships and at maritime museums, and also hosts maritime history talks at Braemar as part of its enrichment programme.
Pearl Dy is a community manager and journalist. She is passionate about business and development particularly involving not-for-profits, charity and social entrepreneurship.
Go Chris!! Excellent outcome.