Australian businesses, charities & nonprofits can win a free $50,000 PR strategy and programme from Pure Public Relations & New Colony. 

Leading PR firms Pure Public Relations and New Colony have joined forces to launch the Impact Challenge, a pro bono initiative designed to empower deserving organisations to overcome their toughest obstacles in 2025.

“We understand the current difficulties many Australian organisations are facing,” said Molly Hyndman, Head of Impact at Pure Public Relations. “The Impact Challenge is our way of giving back and offering tangible solutions to those who need them most.”

Expert teams take action

Through the Impact Challenge, selected organisations will gain access to the expertise of both Pure Public Relations and New Colony. These industry leaders will collaborate to craft a customised PR strategy and execute a short-term pro bono programme specifically tailored to the winning organisation’s needs.

“With our combined expertise, we hope to empower Australian organisations to tackle real issues and build a strong path forward,” Hyndman added.

Eligibility and application process

To be eligible for the Impact Challenge, organisations must be registered in Australia and demonstrate a significant business or organisational challenge that requires strategic support. Additionally, applicants must be committed to transforming strategic advice into concrete action and be available for collaborative workshops with both PR firms.

Applications should be submitted via email to [email protected] by January 15, 2025. Each entry should address these key questions:

• What is the biggest challenge your organisation faces in 2025, and how can the PR firms assist you?
• How will you measure the success of the programme?
• Why should your organisation be chosen for the Impact Challenge?

The winning organisation will be announced on January 31, 2025.

A commitment to giving back

This initiative reflects the long-standing commitment of both Pure Public Relations and New Colony to supporting Australian communities. Pure Public Relations has a proven track record of driving change and securing excellent media coverage, while New Colony prides itself on its innovative, problem-solving approach. Both firms actively contribute to positive social impact through purpose-driven work.

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