Is exposure as powerful as investment?
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Many not-for-profit (NFP) organisations tend to offer a corporate partner the world, without truly understanding the value of their offerings. To the right sponsor, your organisation is an invaluable marketing partner that provides a direct route to their target market. That’s why it is essential that you are correctly evaluating your most important asset – your organisation.
There are some situations, however, when accepting a smaller investment initially might prove to be more advantageous in the long run. New, small or little-known NFPs may need to take a smaller investment initially, especially if it is from a well-known national or global company. This type of partnership may not generate great monetary returns to begin with, but it can be used to leverage brand equity, which is invaluable.
The Australian College of Midwives (ACM) – a not-so-well-known, but truly worthwhile, organisation has partnered with global vitamin company Swisse. Running for several years now, both Swisse and ACM have found this partnership to be mutually beneficial – ACM has allowed Swisse to communicate its message to their membership base and use the ACM logo on Swisse’s pregnancy supplement.
By allowing Swisse to use their logo, ACM has been given exposure to a much larger audience, which they wouldn’t have been able to reach alone. Swisse’s powerful brand, marketing and distribution channels have significantly boosted ACM’s brand equity – conversely, ACM has added invaluable credibility to Swisse’s pregnancy supplement. 446618.png
Sponsorship Bootcamp for NFPs
Get ‘corporate fit’ with Infinity Sponsorship’s intensive 12 week program, which provides you with all the templates, techniques and confidence to find the perfect partners for your organisation.
This jam-packed, highly-tailored learning opportunity means that you walk away with an engaging sponsorship strategy that is already underway.
Bootcamps are running in Brisbane in February and Melbourne in May, 2014. Places are strictly limited to six people.
Infinity Sponsorship is so confident that Sponsorship Bootcamp will make a positive impact on your organisation that it is offering a 100 per cent money-back guarantee if you are unsatisfied.
“I would highly recommend Infinity Sponsorship if you are an organisation looking to become more sustainable and build capacity into the future. Abby and her team can help you get there!”
Trevor Rawnsley, CEO, Australian Resident Accommodation Manager’s Association.
“Abby is a highly-skilled sponsorship and sales professional who would prove to be a great asset to any NFP looking to kick-off, extend or consolidate their sponsorship strategy.”
Matthew Deans, Director of Events, Australian Direct Marketing Association.
Sponsorship Bootcamp enables you to:
- Protect, manage and grow your current corporate partnerships
- Diversify your income streams
- Create tools, templates and resources needed to attract and retain corporate sponsors
- Build confidence when dealing with potential, new and current partners
- Understand what companies are looking for from not-for-profit (NFP) partnerships
- Increase success by learning from guest speakers.
For more information and to book your place, visit www.infinitysponsorship.com.au
