Grief Australia expands its range of grief services for Aussies
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Independent, not-for-profit organisation Grief Australia launches more diverse services to help Australians struggling with grief and loss.
The Grief has many faces campaign, was inspired by the wide range of people, who can access Grief Australia’s different services.
The new campaign emphasises that grief can be damaging to one’s mental health and can come in many forms and is often experienced differently depending on someone’s background, gender or age demographic.
“As an organisation, we are always evolving. After 27 years in operation, we decided to take stock of how we operate – from the inside out,” said Christopher Hall, Grief Australia CEO.
The CEO highlighted that the COVID-19 pandemic brought grief and loss into Australia’s public consciousness and said that this seemed like the right time for the organisations and their clients to reassess,
A Melbourne man and recipient of Grief Australia’s services, Philip Spencer, spoke bravely to the crowd at the launch of Grief Australia’s new brand, formerly known as the Australian Centre for Grief and Bereavement, about the untimely loss of his daughter.
“We learn to carry on with our happy mask, so we do not make others uncomfortable with our grief. We try to rush grief, but grief takes as long as it takes,” said Spencer.
He shared how the organisation’s Bereaved Father’s Group helped him understand and manage his grief after losing his daughter Lizzie to ovarian cancer.
The new brand project materialised off the back of an overhaul in organisational strategy for the not-for-profit, which focuses heavily on diversifying its services, training and research to increase community engagement nationwide.
“We’re thrilled with the fresh new face of Grief Australia – it acts as the guiding light for grieving Australians and will make it easier to access specialised services,” said Hall.
For more on the mental health sector, check out Third Sector’s 6th Annual Social and Emotional Wellbeing Forum!
Menchie Khairuddin is a writer Deputy Content Manager at Akolade and content producer for Third Sector News. She is passionate about social affairs specifically in mixed, multicultural heritage and not-for-profit organisations.
