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GoFundMe launches integration with Meta to boost charity fundraising across social platforms

Third Sector October 23, 2024

< 1 min read

GoFundMe and Meta are launching new social sharing features for charity fundraisers.

The new features on Instagram and Facebook will make it even easier for people to raise money for their favourite charities on GoFundMe by providing:

Enhanced sharing capabilities for charities and fundraising organisers that help fundraisers stand out in Instagram and Facebook feeds
Seamless Instagram and Instagram Stories integrations
Native donation experiences for GoFundMe fundraisers through Instagram
Real-time, dynamic progress bars and a new donate button designed to inspire action

“Australians have raised millions for charity fundraisers,” said GoFundMe CEO, Tim Cadogan.

“This integration will unlock powerful new channels for kind-hearted Aussies to raise millions more for charities – and give organisations the tools to inspire a new generation of supporters to make a difference for the causes they care about.”

These new features on Instagram and Facebook will make social sharing easier for fundraising organisers and donors to amplify their impact, while also bringing along their online communities to help the causes they care about most.

This integration will enable more support for charities across Instagram and Facebook, platforms where more than 5 billion people worldwide spend their time.

“We are thrilled to introduce new features that will help connect more people with charity fundraisers shared on Facebook and Instagram,” said Allison Hartnett, Director of Central Social Impact at Meta.

“We have heard from our charity partners that fundraising on their platform of choice is important, and are excited to be working with partners like GoFundMe to expand our offerings for nonprofits.”

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Third Sector provides high-level content and services for professional development and organisational growth to leaders and senior executives from Australia’s NFP sector and its supporting industries.