Australia’s Indigenous industrial and safety supply business launched
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Adam Goodes has added to his company portfolio with the launch of Nogard Australia, an importer of over 3,500 industrial and safety products commonly used by Australian industry.
With an annual turnover in excess of $12 million dollars, Nogard Australia has quickly become Australia’s largest Indigenous owned industrial and safety supply business. Nogard Australia is an example of the opportunity being created by the Commonwealth Indigenous Procurement Policy.
Jason Johnson, Director of Nogard Australia, is in awe of Adam’s passion for creating opportunities for Indigenous Australians through business.
“Working closely with Adam to establish Nogard Australia, I was immediately impressed with Adam’s business intelligence and how he advocates for his convictions. From our very first meeting, Adam was resolute that the primary purpose of Nogard Australia would be to create opportunities for Indigenous Australians within the community, and I look forward to helping him achieve it” says Jason.
Adam plans to govern Nogard Australia with his Indigenous heritage in mind. “My heritage has always been an important part of my life. Staying connected with and sharing our culture will not only be our market differentiation, but will hopefully inspire and provide opportunities for other Indigenous Australians and their communities” explains Adam.
Products from Nogard Australia are currently available to purchase through ATOM, one of Australia’s largest industrial and safety product distributors, with additional resellers to join soon. As part of the partnership with ATOM, Nogard Australia have become a principle sponsor of the ATOM Community Engagement Fund (ACE Fund) with 1.5% of Nogard Australia’s sales to ATOM to be directed into the ACE Fund.
In addition to this, ATOM will contribute 1.5% of sales of Nogard Australia products to the ACE Fund. One of the major beneficiaries of the ACE Fund is the GO Foundation, which focuses on Indigenous youth education and mentorship.
Founded by Adam and former teammate Michael O’Loughlin, the GO Foundation provides support to Indigenous youth and assists them with their primary, secondary or tertiary studies.
“The GO Foundation is something that I am very proud of. It’s humbling that I am now able to further the foundation’s reach and enrich more young Indigenous students’ lives through this new partnership between Nogard Australia and ATOM” says Adam.
Pearl Dy is a community manager and journalist. She is passionate about business and development particularly involving not-for-profits, charity and social entrepreneurship.
Adam Goodes was just featured on public television in the US on Pacific Heartbeat. His compelling tale translates well to our need for a powerful indigenous voice, world wide, but specifically here in the Pacific Northwest where I know some tribes. The entire world needs to exit the colonial mindset, but to where? Sorry, technology is not the sole answer. Changing our relation to this earth, here where we stand and sit and eat, etc can only come from the original peoples who kept… in our US case, the “the new world” in new condition.
Adam is a true inspiration. The west has no sense of elders and respect. … or history. Thank him for being who he is, and you may find some great resonance here in the US, Oregon specifically; home of the Warm Springs, Umatilla, Yakima, New Perce, Chinook and more.