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UNICEF and Cebu Pacific’s innovative global partnership

The leading Philippines’ airline has renewed its partnership with UNICEF to bring critical donations to the world’s most vulnerable children

The United Nations Children’s Fund (UNICEF) and the Philippines’ leading airline have renewed their innovative global partnership.

Cebu Pacific is the first airline in South-East Asia to partner with UNICEF and the Change for Good program, launched in 2016, to collect spare currency from passengers to provide life-saving materials for the world’s most vulnerable children.

UNICEF Philippines Country Representative, Lotta Slywander, said: “We are hugely grateful to Cebu Pacific and its flying public for helping children stay healthy and alive through the Change for Good program.”

Since its launch in 1987, the airline partnerships have generated over $US160 million for children. Currently, several major airline carriers run the program on their flights, including QANTAS, American Airlines, Japan Airlines and easyJet.

The programme is one of UNICEF’s best-known and longest-running partnerships which aims to help children overcome deadly diseases, complete their education and earn up to 50 per cent more as adults.

“Through the tireless and enthusiastic support of the crew and passengers, we have been able to give thousands of children and pregnant women access to vital health and nutrition services,” Slywander said.

The programme enables UNICEF to deliver its message to a captive global audience and benefit the airlines by showcasing commitment to social responsibility and increases customer loyalty. Airline staff are also given the chance to donate.

UNICEF Celebrity Advocate for Children, Anne Curtis, said: “Collecting donations on board gave me a chance to tell passengers just how much their spare change can make a difference in children’s health and nutrition.”

Passengers are encouraged to donate by leaving their spare currencies in the in-flight envelopes provided. These are collected by airline personnel and donated to the respective National committee for UNICEF to help children in over 190 countries.

“I’ve been to Bobon, Northern Samar and I saw that children need medicine and trained health workers to combat malnutrition and other diseases,” Curtis said. “So, the next time you see a flight attendant bring the Change for Good bag down the aisle, please give your spare change.

“Any amount, no matter how big or small, it goes a long way for children’s health and nutrition.”

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