Third Sector Awards Campaign/Marketing Executive of the Year is Chris Frame
Chris Frame (FAMI CPM) has been a leading marketer in the Third Sector for over a decade. Leaving the corporate sector in 2010, Chris took on a Digital development role at Bethanie Care Services. Chris was subsequently promoted to the role of General Manager: Brand & Marketing at Bethanie, and oversaw a successful brand and marketing development programme. In 2016, Chris shifted industries to take on a Senior Marketing contract at the Royal Flying Doctor, developing a brand awareness campaign to build meaningful connections between the RFDS and those living in metro areas. In mid-2017 Chris returned to Aged Care in the newly created Marketing & Brand Consultant role with Braemar. A small WA provider, Braemar has enjoyed increased awareness and improved occupancy thanks in part to a number of marketing and brand initiatives created by Chris. When not working in the Third Sector, Chris’ lifelong passion for maritime history has seen him co-author 15 books. He also writes for a variety of aviation and cruising magazines and has a popular website and YouTube channel. Chris regularly lectures aboard passenger ships and at maritime museums, and also hosts maritime history talks at Braemar as part of its enrichment programme.