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Aussie NFP partners with Jamie Oliver to bring better foods to kids

Jamie Oliver is working with an Aussie not-for-profit to excite Aussie kids about fresh food

Jamie Oliver has partnered with Australian not-for-profit The Good Foundation (TGF), to roll out Jamie’s Learn Your Fruit and Veg program to school children.

In addition, TGF is also going to deliver Jamie’s Ministry of Food Australia, which is a community- focused program that teaches basic cooking skills. It assists members of the community in learning about what constitutes good nutritious food and how to prepare healthy meals.

Amy Smith, CEO of The Good Foundation and Jamie’s Ministry of Food Australia said: “We have a bold ambition to change the eating habits of our kids for the better. If exposed to fruit and veg regularly from a young age, they are more likely to consume them as adults. Early intervention is key.”

Research commissioned by The Good Foundation has revealed that the majority of Australian kids aged 3-17 are not getting the recommended daily intake of fruit and vegetables, with less than a third eating veggies every night.

While the root cause of this is complex and varied, Australian parents attribute increasingly busy lifestyles the ease and accessibility of packaged/convenience dinners and takeaway food­ as strong contributors.

However, busy lifestyles, juggling work and family pressures, along with the desire to find comfort among it all, is a reality that is not going away any time soon.

“Our research revealed that cooking has a positive influence on how many vegetables Australian families eat. Kids and teenagers who cook more often, and families who eat together, are more likely to regularly consume fresh veggies. Currently a fifth of our teens never cook a meal at home, and less than half do so monthly,” Smith said.

Jamie Oliver’s Learn Your Fruit and Veg program, which will be delivered to primary schools and early learning centres, is an evidence-based hands-on food education program that excites children about fresh food and cooking.

Jamie Oliver said: “At its simplest, Learn Your Fruit and Veg is about celebrating fresh produce and all the delicious things you can make with veg and fruit! Plus, any extra support we can give teachers, parents and families to get kids engaged in cooking from scratch – giving them the skills to feed themselves well – takes us all one step closer to a happier, healthier future.”

Karen Martini, Australian chef, author and ambassador of Jamie Oliver’s Learn Your Fruit and Veg Australia said, “I am so thrilled to support this program. One of the biggest challenges we face as parents is getting the foundations right for the long term health and well-being of our kids.

“This program redefines the next generations’ yummy without preaching and makes it fun and creative. All children need to feed themselves eventually!”

 

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