Charity gets innovative with tech.
Online retailer's Chief Technology Officer joins charity board.
Program officially opens on Friday November 17.
3 million Australians are not participating online.
American NFP institutions are under increasing fire about commitments to public interest.
It could be rated as the "top asset" of a NFP organisation.
New innovative way of fundraising.
It can be hard and "downright painful."
There's an app for that.