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Priceline smashes fundraising record with $1.1m in a month

The Priceline Sisterhood Foundation breaks its previous fundraising record, bringing the total amount raised to $4.5 million

Priceline Pharmacy’s foundation has smashed its previous fundraising records by raising more than $1.1 million in a month, totalling the amount raised to $4.5 million.

Priceline’s Sisterhood Foundation, which supports five charities that help women, partnered with Australian cricket player, Merv Hughes, to tour Australia and drive donations as the first ever ‘Mister’ in the Misterhood for the Sisterhood campaign.

Priceline Pharmacy CEO, Richard Vincent, said: “Raising more than $1 million dollars for the Priceline Sisterhood Foundation in a month is a monumental achievement and we are so grateful to our loyal customers who have been so generous in their support.

“There has been a real sense of community over the past month and the staff and local communities of our 465 stores were excited to be helping such worthy charities.”

To drive fundraising, Priceline Pharmacy sold Sisterhood Scratchies where customers had a chance to win but could also see their $2 contribution go to the foundation. Stores also hosted activities by recruiting ‘Misters’ to dye their hair pink.

The stores hosted trivia nights, petting zoos and offered fishing trips with Hughes to raise money. Priceline ambassadors, Samantha Harris and Ada Nicodemou, also drove donations by offering meet-and-greets with fans.

The money raised will go to the Children First Foundation, Dementia Australia, Look Good Feel Better, Raise, and Perinatal Anxiety & Depression Australia (PANDA).

CEO of PANDA, Terri Smith, said: “At PANDA we’re so grateful to be one of the charity partners of the Priceline Sisterhood Foundation. The support over the years has allowed us to run a range of critical programs and services for expecting and new parents affected by perinatal anxiety and depression.

“It’s no exaggeration to say that the contributions made by the foundation to our work have literally saved lives.”

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