Through a strategic long-term partnership with digital place-based media company Motio, PCYC NSW is set to unlock new funding streams for its vital youth programs.
Under the agreement, MotioPlay displays will initially be installed in approximately two-thirds of PCYC NSW’s 67 properties to deliver timely news and information, community messages and contextually relevant editorial content and advertising to around 88,000 members, as well as substantial visitors to its clubs.
According to PCYC NSW General Manager of Fundraising and Marketing Bree Godden, the partnership agreement with Motio would enable the youth charity to do more for the communities it serves.
“As with all PCYC partnership agreements, this will directly contribute to the delivery and sustainability of our youth programs to build young people’s skills, character and leadership,” Godden said. “It’s these types of corporate partnerships that sustain our youth programs and help ensure we can reinvest back into our communities, supporting young people where it matters most.”
Godden explained that through the agreement, brands that advertise on the PCYC NSW displays are not just reaching engaged local audiences but also actively contributing to stronger, safer communities and better futures for young people across NSW.
“It’s media with meaning!”
Motio CEO Adam Cadwallader said the agreement would initially see 45 displays installed in the PCYC NSW centres by October next year, with around a third of the playtime dedicated to promoting the club’s programs and community-based communication.
“While the displays will be part of the MotioPlay network, through our MotioCreator software, each club will be able to digitise their poster collateral, becoming more eco-friendly and enabling them to display up-to-date information relevant to their community on quality screens,” Cadwallader said. “For brands, it will mean that they can reach a strong 14- to 24-year-old audience and the captive parent audience who are users of the facilities by buying PCYC NSW only packages or reach these clubs through our broader MotioPlay offering.”
Once the PCYC rollout is complete, MotioPlay will span nearly 200 displays across key indoor sports and recreation venues, including Australia’s largest indoor sporting environments.
Read also: PCYC NSW and Wilson Security partner to boost youth employment
Geraldine is currently the Content Producer for Third Sector, an Akolade channel. Throughout her career, she has written for various industries and international audiences. Her love for writing extends beyond the corporate world, as she also works as a volunteer writer at her local church. Aside from writing, she is also fond of joining fun runs and watching musicals.
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