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NFP campaigns for gender balance within the public sector

The 100% Project has launched its #gofor5050 campaign to draw attention to the gender imbalance within leadership roles

In a bid to achieve gender balance within the workforce, a not-for-profit has launched a campaign aimed at overcoming the imbalance in leadership roles.

The 100% Project launched #gofor5050 to draw Australia’s attention to the imbalance of women and men in leadership and board level roles, in both the corporate and the public sector. This launches ahead of the organisations 10 year anniversary.

The 100% Project’s Chair, Hilary Lamb, said achieving gender equality in the workplace is everybody’s responsibility and company leaders and employees alike can create the change needed to close the gap.

“As part of #gofor5050, we are calling on all corporate and public sector leaders to take a look at how they are working to achieve gender equality at a leadership level in their own workplaces,” Lamb said.

“We are also calling upon employees to ask the leaders of their organisations about where they stand regarding gender equality at leadership and board level, and how they are planning to achieve a more gender-balanced workforce in the future.”

According to the latest Board Diversity Statistics released by the Australian Institute of Company Directors, women make up 27.9 per cent of directorship on ASX boards.

Research has also shown that organisations with a culture of diversity are six times more likely to innovate, six times more likely to anticipate change and respond accordingly and twice as likely to meet or exceed its financial targets.

The #gofor5050 campaign encourages working women and men to raise their voice and create a conversation about gender imbalance at their workplace, including changing attitudes towards women.

“For the past 10 years, we have been championing equality at a leadership level, and while there has been good progress there is still a long way to go. Australia ranks only 37th in the 2017 World Economic Forum’s annual gender gap index,” Lamb said.

“When more people raise their voices about gender imbalance we stand a better chance of removing the gap.”

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