New website makes new year’s resolutions charitable

Third Sector November 18, 2015

< 1 min read

The website has been created to encourage Australians to promise to change themselves and those around them for the better.

Research shows that the likelihood of achieving a goal increases by 33 per cent if the individual shares it with others and by 72 per cent if money is involved.

Promise or Pay combines these two aspects to help participants adhere to their promises by making them public and holding participants accountable. Charitable giving is used as an incentive to encourage others to support you on your personal growth journey, so it’s a win-win way to achieve personal goals and drive social change.

The brainchild of Jay Boolkin, Promise or Pay came about whilst he was living in Cambodia as an Australian Youth Ambassador. With a background in not-for-profit organisations and struggling to keep his own personal goals, Jay decided to create a program that would not only benefit participants but also serve a greater cause.

“Our vision is to inspire millions of people to be the best they can be and at the same time, encourage and facilitate much needed donations for charity,” says Boolkin.

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Third Sector provides high-level content and services for professional development and organisational growth to leaders and senior executives from Australia’s NFP sector and its supporting industries.