Often labelled the ‘selfie-generation’, new research released by NRMA Insurance reveals that Millennials and Gen Ys are in fact among the most helpful and community-minded in the country.
The NRMA Insurance HELP Study surveyed more than 2,000 people and found that the vast majority of Australians are committed to helping others, with three quarters giving up their time to help their community (74%) and almost half formally volunteering in their community (41%).
However, a surprise finding is that young people (18-34) are the demographic more likely to sacrifice their time to help others (80%) or volunteer with a community organisation (43%). The research found:
NRMA Insurance Executive General Manager Shared Value, Ramana James said, “While Millennials are often perceived as fickle or entitled, the reality is quite different. Young people are well connected, open-minded and have the energy and optimism needed to make a difference.”
“Help is who we are as Australians. We give people a hand up when they need it and we roll up our sleeves when things get tough. It’s reassuring to see that this spirit of ‘help’ is alive and well among those who are the future of Australia.”
The NRMA Insurance HELP Study also asked people about how they feel about their community and the challenges faced in helping others. The findings showed:
“It’s not always easy to find the time to volunteer and give back, but for those who do, the rewards are great. Not only are you helping others, but you are helping make your community stronger and more connected.
“We think it’s important for people to remember that every little bit of help counts. Taking a few minutes out of your day to help a neighbour maintain their property, or help a local community organisation with a project can make a real difference,” said James.