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Jelly beans promoting kidney health

The image of the humble jelly bean has become the Kidney Health Foundation’s latest weapon in the war against Chronic Kidney Disease which affects some two million Australians who do not even know they have it.

Kidney Health Australia has launched a national advertising campaign as part of Kidney Health Week to create awareness that one in three Australians is at increased risk of Chronic Kidney Disease.

Tens of thousands of people will be contacted via email and asked to spread the word on Chronic Kidney Disease by linking to the animated catchy commercial from their Facebook, email newsletters or websites. Kidney Health Australia says the advertisement is also set to enter the world of Twitter.

Has your organisation got a new campaign? Email us {encode=”news@thirdsector.com.au” title=”news@thirdsector.com.au”}

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