Proceeds of the inaugural ‘United We Ride’ fundraiser will help The Salvation Army offer vital services and support to thousands of Australians and New Zealanders experiencing hardship.
The iconic shields of Harley-Davidson and The Salvation Army are calling on all riders, seasoned veterans and new enthusiasts alike, to join the ride and celebrate ‘United We Ride’ across Australia and New Zealand on 6 September, with all rides rolling out at the same time (9 am West Coast, 11 am East Coast and 1 pm New Zealand).
United We Ride – National Harley Day will bring together Harley-Davidson owners, HOG Chapters, motorcycle enthusiasts and dealer communities from across ANZ for a show of solidarity. The ride is more than a celebration of freedom and community; it’s a rallying call to help drive real and lasting change.
Every registered rider will contribute to raising awareness and funds for those who need it most. Whether it’s emergency housing, crisis support for women and families, or financial counselling, the event will directly support The Salvation Army’s frontline programs.
Riders can register and raise funds all the way up to the event day. Those who raise the most will have a chance to win a prize pack that includes a Harley-Davidson X350 motorbike and a range of gifts from partners such as Quadlock, MotoGP Australian Motorcycle Grand Prix, Michelin Tyres and Allianz Roadside Assistance.
“We’re incredibly proud to announce a partnership between Harley-Davidson ANZ and The Salvation Army under the ‘United We Ride’ banner,” said Nigel Keough, Harley-Davidson ANZ Managing Director. “This collaboration is all about bringing our passionate Harley-Davidson riding community together for a greater purpose. It’s not just about motorcycles; it’s about momentum for change. Whether you’re a rider or a supporter, we invite everyone to be part of this movement.”
Whether riding solo or rolling in with a crew, riding a Harley-Davidson or something else, everyone is welcome to register at the ‘United We Ride’ website to help make it a memorable event.
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Geraldine is currently the Content Producer for Third Sector, an Akolade channel. Throughout her career, she has written for various industries and international audiences. Her love for writing extends beyond the corporate world, as she also works as a volunteer writer at her local church. Aside from writing, she is also fond of joining fun runs and watching musicals.
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