The webinar will provide practical tips and advice on how to use media platforms to create intelligent, data-driven PR campaigns. With the help of technology-based solutions, NFPs can deliver sharp PR campaigns that promote higher quantity and quality media coverage.

Effective PR campaigning is invaluable to not-for-profits (NFPs) and worthy of investment. While some supporters have a personal connection with an NFP, many others are compelled by an organisation’s public image and reputation. PR is a powerful support-raising tool if implemented well and not necessarily a costly exercise. Positive media coverage can help promote NFPs to a wide audience and even generate third-party endorsement.

Emma McDonald

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