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How companies can make more money by allowing you to ‘pay as you want’

The last couple of years has seen the rise of restaurants, museums and other businesses allowing customers to pay as they want. There may be altruistic reasons for companies to adopt this pricing, but research shows that “pay what you want” pricing can sometimes lead to an increase in revenue.

How companies can make more money by allowing you to ‘pay as you want’

The last couple of years has seen the rise of restaurants, museums and other businesses allowing customers to pay as they want. There may be altruistic reasons for companies to adopt this pricing, but research shows that “pay what you want” pricing can sometimes lead to an increase in revenue.

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