Superdry will be partnering with beyondblue over the holiday season.

Over the month of December, Superdry will be encouraging customers to make a gold coin donation for a gift wrapping service. All donations received through this initiative will go directly to beyondblue.

Dedicated gift wrap stations will be activated across Superdry’s store network run by volunteers including staff and brand ambassadors on Saturday 3rd and Sunday 4th of December 2016.

Sara Aiezza, Marketing Manager Superdry Australia said: “Commitment to corporate responsibility comes from the most senior level of our business. Superdry has such strong appeal among younger consumers so we see it as our duty to play a positive role in empowering young people to talk about their mental health and know where and how they can seek out help.”

Beyondblue provides information and support to help Australians achieve their best possible mental health.