Tara Anderson author

Tara is passionate about blending business and purpose, and is energised by working with talented people who challenge business as usual. She has spent her career in the for-purpose sector, exploring different models for building a fairer and more equitable world. As CEO, leading the Social Traders team she’s building a thriving social enterprise sector while also supporting traditional businesses to build purpose into their operations through social procurement and ESG. She has international experience across social enterprise, charities, social innovation and for-purpose intermediaries in the UK, Europe and Australia. Her career has spanned strategy, business development, innovation, marketing, impact and cross-sector collaboration at executive and Board level. She has led large scale collaborations, designed and implemented organisational-wide strategies for growth and diversification, and repositioned brands for increased impact. Tara has an MBA from Bayes Business School in the UK where she specialised in social enterprise business models, a Master's in Social Innovation from Danube University in Austria where she specialised in collective impact.