The change follows a consultation process with members, who called for a new identity to better reflect the industry and contemporary community workers – the unique work they do, their professionalism and their value to society.
National President Colleen Blunt said that comments from members and results of polls on new name and logo options gave a clear direction for the new identity.
“Our sector has changed in the last 20 years and the results of our consultation process show this,” she said.
“The results of our polls were overwhelmingly and significantly positive, and lead us to the new name and the creative design of the logo. The concept for the logo came from the idea of a ‘circle of life’. The circle represents the combining of knowledge, skills, experience and areas of expertise in a unified entity. It shows our members getting together in an association to nurture and support the whole, similar to the way they work with individuals, families, groups and communities in practice.”
As a result of careful planning for the future, a number of developments are coming at ACWA. The strategic plan for 2011–2014 is in place, and staff and committees are working hard to achieve the priorities outlined in the plan.