The National Breast Cancer Foundation (NBCF) is welcoming this year’s Breast Cancer Awareness Month in October with the launch of #BREASTfast with event partner David Jones encouraging Australians to share an image of their breakfast and donate the cost of their breakfast to NBCF to fund vital breast cancer research.
Minoli De Silva, much-loved MasterChef star, and two-time breast cancer survivor is NBCF’s Ambassador for #BREASTfast.
“The campaign aims to raise awareness of the impact of breast cancer in Australia and the importance of funding pioneering breast cancer research to achieve the Foundation’s vision of Zero Deaths from breast cancer,” said NBCF Chief Executive Officer, Associate Professor Cleola Anderiesz.
In 2022, more than 20,000 Australians will be diagnosed with breast cancer and over 3,200 people will die from this disease.
“Each death is one death too many, and research is critical to better understand, prevent, detect and treat breast cancer and ultimately end deaths from breast cancer,” added Anderiesz.
NBCF is asking all Australians to get involved and share their #BREASTfast this October to fund research and show their support for those impacted by breast cancer.
Whether it’s the price of a morning coffee, avocado and eggs, a splurge on pancakes or a big, cooked family breakfast, Australians are being urged to donate, as reaching Zero Deaths from breast cancer starts with research, just like our days start with breakfast.
“As a breast cancer survivor, I cannot stress enough the importance and value of funding breast cancer research,” said Minoli De Silva.
“By taking part in #BREASTfast, Australians can help researchers who undertake life-saving work, and at the same time you get to share your favourite, most delicious breakfasts!” she added.
De Silva shared that fuelling my mind and body with good food is so important, not just for when she was undergoing breast cancer treatment, but as a general philosophy for health and wellbeing.
“That’s why I feel so passionate about #BREASTfast and helping raise the community’s awareness of the NBCF as the peak not-for-profit body funding breast cancer research in Australia,” said Minoli.
Since 1994, NBCF has provided around $200 million of funding to nearly 600 research projects, and in that time, death rates from breast cancer in Australia have reduced by 43%.
To celebrate 28 years of partnership with NBCF, David Jones will be donating $1 from the sale of selected full-priced bras in-store and online during October. They will also host NBCF’s BREASTfast event at the David Jones Elizabeth Street Flagship store.