Major blockbuster star, Ryan Reynolds, has insisted that $1 from every ticket sold for his Christmas-release of the Deadpool flicks goes directly to charity.
This December, 20th Century Fox will re-release Deadpool 2 as a tamer, PG-13 movie with new footage. It will include some homages to the 1987 classic The Princess Bride, including a bedtime-reading story frame and actor Fred Savage.
In an interview with Deadline, Reynolds explained of the charity angle with the release: “Fox has been asking for a PG-13 basically since the start of 2006. I’ve said no since 2006. Now, this one time, I said ‘Yes’ on two conditions. First, a portion of the proceeds had to go to charity. Second, I wanted to kidnap Fred Savage.”
All proceeds from the campaign will go to Fuck Cancer, an organisation dedicated to the early detection, prevention and emotional support for those affected by cancer. To align itself with the PG-13 release of the film, it has re-named itself ‘Fudge Cancer’.
Among its board members is Deadpool rival Superhero, Stephen Amell, who stars in the DC television series Arrow. It uses wit, edge and humour to cultivate a community in a safe space for people to learn, share and support each other.
Fuck Cancer had the support of Reynolds in the past. In April, Reynolds featured in an Omaze campaign to raise money for the charity. In it, the star offered a pink version of the Deadpool suit, a signed DVD/Blu-ray pack and a personal voicemail message.
Explaining the campaign in its April release, the charitable organisation said: “The Fuck Cancer organisation creates campaigns around the behaviour change and promotes scientifically proven routes for cancer prevention, putting the focus on early detection and screenings regardless of income level.”
Savage, said: “While my participation in this film was anything but voluntary, I am happy to learn that Fudge Cancer will be the beneficiary of this shameless cash grab.”