Celebrities and high-profile personalities have teamed up to create “rude food” with an organisation promoting raising awareness around “below the belt” cancers.
Popular chefs, including Manu Fieldel, Ainsley Harriot and Fast Ed, created dishes for ANZUP that make a nod to the body parts and organs the organisation is focused on, for awareness around prostate, testicular, penile, bladder and kidney cancer.
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Duct tape. The perfect garnish. #RudeFood
A post shared by ANZUP Cancer Trials Group Ltd (@anzuptrials) on
ANZUP CEO, Margaret McJannett, said: “The ‘Rude Food’ campaign aims to engage men and women in monitoring their health ‘below the belt’ while learning more about the importance of clinical trial research and how they can get involved.”
The campaign has encouraged discussion around these cancers to raise funds for the research needed to find treatments and prevention. ANZUP and the chefs created the hashtag #RudeFood and are encouraging people to share their own dishes.
Fieldel recently shared a picture of his own dish on Instagram, adding; “It’s bursting with flavour and with one bite, will melt in your mouth.”
“I’ve created this #rudefood dish in support of @anzuptrials who work tirelessly conducting clinical trials to improve the treatment and outcomes of penile, testicular, bladder, kidney & prostate cancer these cancers are the ones that don’t make the headlines and people don’t want to talk about but we need to change that.”
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ANZUP is a not-for-profit cancer research charity with 1,500 members from a network of medical, surgical, radiation oncologists, psychologists and health professionals that are dedicated to improving patient outcomes for 24,000 diagnosed Australians.
The ‘Rude Food’ mission is to help people take an active position on looking after their urogenital health, particularly when it comes to ‘below the belt’ cancers. It will work to take the stigma out of the ‘parts’ in question.
McJannett said: “All of the major milestones in improving cancer treatments worldwide have come through clinical trials, but we still have a long way to go. Anyone who takes part in a clinical trial will get the best possible care, as well as being part of the journey in finding new and better ways to improve outcomes for patients in the future.”
“We want to encourage everyone to start here by getting involved in the ‘Rude Food’ campaign by sharing or creating their own ‘Rude Food’ dish and finding out more about ANZUP clinical trial research and the work or members do every day to fight cancer.”