Bethanie provides aged care services, housing options and retirement villages across Perth and regional Western Australia.
The winning marketing campaign ‘How $1,500 delivered 306 times!’ included newspaper advertisements, social media and a cohesive marketing strategy to target an audience of over 80 year olds on a tight budget.
The successful campaign is a testament to the team’s emphasis on research-focused marketing strategy.
Chris Frame, General Manager of Marketing at Bethanie, was delighted to accept the award alongside Marketing Co-ordinator Danielle Stuart.
“We’re thrilled about the award win tonight,” said Frame at the Gala Dinner. “The thing that keeps us motivated every day is that the marketing we do is able to connect the community with care that they need.”
Other not-for-profit finalists included the National Stroke Foundation, Mater Health Services, Barnardos Australia and St John Ambulance Western Australia.