The Sabre Awards is the largest public relations competition in the world, attracting more than 5,000 entries from more than 40 countries in 2011. The completion celebrates PR campaigns that demonstrate creativity, integrity and effectiveness.

This year’s winner was Engineers Australia’s Make It So campaign, which began in 2008 as a two-year public awareness campaign but became a major platform for Engineers Australia to promote and celebrate engineering globally.

Make It So raised awareness of the way engineering impacts people’s daily lives, the national and global economy, and well-being. This was done by engaging engineers and the Australian public in an ‘ideas’ discussion to showcase how engineering teams can solve problems with creativity and innovation.

The campaign generated in excess of 7,000 ideas via the Make It So website and 8,000 members signed up as advocates of the campaign, doubling the campaign’s target of 4,000.

Spokesperson for the campaign Peter Taylor described Make It So as “the most significant public awareness campaign ever conducted by Engineers Australia.”