Guide Dogs Australia named as Australia’s Most Trusted Charity Brand

Guide Dogs Australia has been named Australia’s Most Trusted Charity Brand in the annual Reader’s Digest Most Trusted Brand Poll for the fourth year in a row.

Guide Dogs Australia spokesperson and CEO of Guide Dogs NSW/ACT, Dr Graeme White, said receiving the award was truly humbling.

“We are extremely grateful for this level of public recognition of our vital work,” White said.

“Guide Dogs Australia member organisations are working to help people who are blind or vision impaired realise that their freedom of movement doesn’t need to be limited.

“Each highly skilled Guide Dog has undergone almost two years of intensive training including how to navigate obstacles, travel on public transport, find landmarks such as bus-stops, and cross the road safely, before graduating.”

White said the organisation receives less than 10 per cent of their funding needs from the government.

“We are reliant on the generosity of the community to continue our important work,” he said.

“Statistics show that every day, 28 Australians are diagnosed with uncorrectable vision loss. With our ageing population the work of Guide Dogs Australia member organisations will touch the lives of so many more as they seek support to build their confidence, mobility and independence.

“We are so humbled to once again be named the Most Trusted Charity Brand.”