Benevolent society expands, launches new campaign

The Benevolent Society, Australia’s first charity, has launched its first new brand awareness campaign in almost five years, letting Australians know that “when the moment comes, we’re here.”
The ‘Be Loved’ campaign is designed to let Australians know that The Benevolent Society is “always available to assist Australians live their best lives”.
The Benevolent Society has just opened a number of remote and rural offices across NSW and will be providing all the disability clinical services that the NSW government’s Community Service Teams previously provided. These new offices mean The Benevolent Society has a presence in many new areas and will be delivering services to clients in three areas of focus: disability, ageing and family support.
The Benevolent Society CEO Jo Toohey said, “We are committed to providing as many Australians as we can with support so that they can live their best lives. We advocate for social justice and change – as we have for more than 200 years – and we bring services that support people with disability and older Australians stay in their homes for as long as they’d like to. For families, we provide whatever aid they require, achieving great impact and effectuating excellent outcomes.”
“Our staff will be mobile, providing assistance wherever our clients want them. This is particularly helpful in remote and rural areas and we’ll have service hubs that ensure people receive the support they need and want,” she said.
Louise Genge, The Benevolent Society’s Marketing Director, said, “The key aspect of the campaign is to let people know that we’re here when they need us. Some older people may need a few services in their home to help them live better – like help driving to doctor’s appointments, or support with personal grooming, or assistance with meals. We deliver those, and we thought it was time people across NSW knew what we did.”
The campaign includes print, TV, social media, online, and the medical channel in doctors’ offices.