The new Planners Guide incorporates Quick Response (QR) code technology which, when scanned with a smart phone, connects people to YouTube footage or an image gallery, allowing them to taste the region’s venues, professional services and experiences.

Convention Bureau Manager of Business Events Geelong Andrew Hiebl said “Linking the Guide to a virtual experience also makes the Geelong and Great Ocean Road region that little bit easier for conference organisers to access, particularly in the destination selection phase.”

Features of the 2012-13 Planners Guide include:

• Innovative Geelong – an overview of Geelong’s four major industry clusters
• Geelong Open For Business – economic indicators snapshot highlighting key leading and emerging industry sectors
• Refresh your footprint – green initiatives of the region
• Corporate and social responsibility
• Geographical spread between Werribee and Port Fairy within the Great Ocean Road region.

The guide was launched by Business Events Geelong and Melbourne Convention and Visitors Bureau.