Redkite to help children with cancer by partnering with well-loved Aussie brands to launch the Go Red fundraising campaign. 

Throughout October, Aussie consumers can ‘shop for good’ with a portion of every purchase of specially marked Coles Brand Bread and Bickford’s mixers going directly to Redkite to support families facing childhood cancer. 

“When a child is diagnosed with cancer, it impacts the entire family, often in unexpected and hidden ways,” said Redkite CEO Monique Keighery. 

“The community becomes an invaluable source of support and the Go Red Campaign harnesses this power, enabling Australians to make a real difference with special purchases.” 

For the past 11 years, Coles has proudly spearheaded community-driven support for Redkite and has now inspired other brands to join the movement and magnify the challenges of families facing childhood cancer.  

Amplifying the power of community even further, Cold Rock Ice Creamery has also joined the campaign, making every ice cream purchase from its stores even sweeter. 

Childhood cancer is a journey no family should face alone. The emotional, physical and financial toll affects the entire family unit. Amidst these challenges, the collective power of the community becomes a ray of light, providing much-needed support networks in the everyday lives of these families.  

The support of a family’s immediate and wider community can be the difference between facing each day or feeling terribly lost.  

From home-cooked meals and grocery deliveries to a shoulder to lean on, the practical and emotional support of the community plays a crucial role in reminding families they are not alone.  

“By ‘Going Red’ this October, we can help ensure that more children and families receive the critical support they need during the most challenging time of their lives,” added Keighery.  

Related: Redkite welcomes Justin Steven to the Board of Directors

Menchie Khairuddin

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Menchie Khairuddin is a writer Deputy Content Manager at Akolade and content producer for Third Sector News. She is passionate about social affairs specifically in mixed, multicultural heritage and not-for-profit organisations.

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