Peter Fraser, President of Safer Australian Roads and Highways (SARAH) Group, founded the organisation with his family in 2012 after their 23-year old daughter and sister Sarah was tragically killed in a completely avoidable road crash.

The following year they established the National Road Safety Week and Peter is now a full-time volunteer dedicated to improving road safety outcomes through policy development, community education and advocacy work.

Peter regularly undertakes road safety speaking engagements at local, state, national and global events such as the 2015 International Roads Federation/Roads Australia Conference, 2015 World Health  Organisation’s Second High Level Road Safety Conference in Brazil, and the 2017 launch of UN Global Road Safety Week (Western Pacific) at the Sydney Opera House. He is a National Ambassador for Road Safety Education’s  RYDA Programme.

At an international level, Peter is the Oceania member on the Advisory Board for the World Day of Remembrance for Road Traffic Victims (FEVR) and a board member of the International Road Victims’ Partnership. He was Chair of the inaugural International Road Victims Conference in 2018.

Peter was a finalist in News Limited’s 2012 Pride of Australia Award – Courage Category. In 2013, he was named Blue Mountains Citizen of the Year, while in 2014 he received the University of Western Sydney’s Award for ‘Community Service and Leadership’.

Peter is also a presenter for the Traffic Offenders Intervention Programme and a volunteer firefighter with the New South Wales Rural Fire Service.