National appeal uses new tap payment technology to prevent veteran suicides
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A public appeal to help eradicate the high incidences of suicide of returning service men and women who suffer from Post-Traumatic Stress Disorder (PTSD), has been launched by veteran support group Walking Wounded.
The fundraising appeal, supported by technology that enables outdoor advertising screens to collect donations, will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society.
CEO and Founder of Walking Wounded Brian Freeman said the level of suicide, incarceration, family break-ups and homelessness among returned soldiers was tragic and needed to be addressed.
“It is terribly sad to think that while 46 good men have died fighting for Australia in active service since 1999, more than 239 have taken their own life since returning home,” Freeman said. “The only way we can address this serious problem and cut the significant rate of suicide, is for us to be out in the community, engaging with these wonderful people and getting them the help they need.
“But this does need funds and resources and that is why Walking Wounded is appealing to the Australian community to donate via this national campaign.”
In support of the fundraising appeal Out of Home media company, oOh!media, has activated its national network of interactive retail screens with tap payment technology to accept donations for Walking Wounded.
The technology, in oOh!’s EXCITE screens located in major shopping centres throughout Australia, will allow Australians to make a $1.99 donation to the charity with a tap of their card .
oOh! Chief Executive, Brendon Cook said the addition of tap payment was an exciting evolution that will raise much need funds for Walking Wounded.
“This is the first time that Out Of Home has facilitated a national campaign of financial transactions via tap payment technology built into an advertising panel. This technology has opened up a whole new range of possibilities for Out Of Home advertising,” Cook said.
Freeman said the initial awareness campaign for Walking Wounded had resulted in 11 returned veterans and 50 families reaching out for help and offers of support pouring in from thousands of Australians.
“We want to give these men and women a lifeline of help and stop further suicides of these valuable Australians,” said Freeman.
