Free online donation technology transforms the culture of giving
Share
OneDonation was developed in Australia by Tania Burstin of mycause. It is the latest online donation technology and is expected to revolutionise the way Australian’s give, how much they give and how often.
All not-for-profits (NFPs) featured on OneDonation have their own dedicated landing page to which they can direct donors. Additionally, through OneDonation, NFPs can access a series of promotional tools that can be used on their website, in their e-newsletter and email to encourage donors to regularly donate.
Encourages regular giving
People are spending an increasing amount of time online, both for professional and personal reasons. Having an online donation option means that NFPs can use electronic mediums to send regular donation reminders and time-poor, well-meaning people can easily donate while they are in front of their computer or on their smart phones.
Cost-effective and compliant
Managing donations can be timely and costly. Many NFPs who process donations are unaware of the legal obligations involved and end up processing donations in a non-compliant manner. Processing donations online can avoid these issues, saving time, money and possibly even a court case. Listing a NFP on OneDonation is completely free – the only cost is a small fee to process the donation, which is often less than what it might cost for NFPs to process the donations themselves. It is also compliant with the payment card industry data security standard.
For NFPs of all sizes
While some larger NFPs may have online giving and regular giving technology built into their website, smaller organisations often don’t have access to this technology. OneDonation enables all NFPs to have access to online donation technology.
User-friendly
From the donor’s perspective, donating money should be as easy and hassle-free as transferring money via online banking. Online donation technology allows donors to manage their donation profile in the same way as their other finances.
Having an online database of charities enables donors to search and choose from a selection of over 1,000 NFPs. The OneDonation portfolio can be managed from anywhere, at any time. There are no donor fees, and donors can choose to remain anonymous and still receive tax-deductible donations.
Additionally, donors are able to allocate their annual budget by nominating how much and how often they want to give, and the funds will be automatically deducted from their credit card at the nominated intervals.
