Listen: A chat with Love your Sister founder Sam Johnson

Sam Johnson is a retired actor who is on a mission to raise $10 million dollars for Love Your Sister, a charity he made in honour of his sister Connie who is dying of cancer.

Johnson spoke to Third Sector about failed fundraisers, succesful fundraisers and the role celebrities play in fundraising.

Love Your Sister’s swear jar campaign, which involves a jar that collects money for cancer every time you swear, recently came third in Third Sector’s top 5 fundraisers and Johnson said he very proud of this achievement.

Listen to the podcast below to find out how the swear jar idea came about, why Johnson quite acting and the time he raised $1 million by riding a unicycle.

This podcast contains swearing.