Coke sign to be auctioned off for charity

The iconic neon ‘Coke sign’ that has taken pride of place at the top of William Street in Kings Cross, Sydney, for more than four decades will be auctioned online from early September with all proceeds going to charity.

Each letter of the classic Coca-Cola script sign will be auctioned off separately.

All auction proceeds will go to local charity, The Wayside Chapel. Under the banner of ‘love over hate’ the charity helps thousands of people every year access essential health, support and recreational services as part of the Wayside community.

“The Coca-Cola sign has been an iconic part of the Kings Cross skyline for more than 40 years. It’s one of Sydney’s most internationally recognisable landmarks and we knew we had to find a way to keep a part of the old sign alive,” said President of Coca-Cola South Pacific, Roberto Mercadé.

“We will not only find new homes for the old sign but also have the opportunity give back to the Kings Cross community by raising money for people who need it most,” he said.

Graham Long, Pastor at The Wayside Chapel said, “For as long as anyone can remember, the Coke sign has been an icon of Kings Cross. Just as important has been the work of The Wayside Chapel, providing a human presence for all those who’ve struggled or burnt themselves out.”

“Kings Cross has been a destination for a good time – some crash and some restart and find a new beginning. Almost entirely funded by community support, Wayside is delighted to use funds from the sale of the old Coke sign, to help some who are on their way to a better life,” said Long.

The eBay auction at ebay.com.au/cocacola will run for five days from 8pm on Wednesday, September 7 until 8pm on 8pm Monday, September 12.

Any member of the public can go onto eBay and place a bid.

Auction results will be announced at the official switch on of the new Coca-Cola sign in mid- September with more details to come.